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한눈에 보기 - Iruka는 K-pop 포토카드에서 시작해 트로트·치어리더· 스포츠까지 확장하는 팬 컬렉터블 인프라입니다. 팩 선택부터 검증된 실물 보관, 거래, 배송까지 하나로 연결합니다. 현재 공개 버전은 GIWA Sepolia에서 Pull과 Reveal을 검증하며, 실물 Vault와 상업 거래는 운영 검증 이후 엽니다.

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Product Vision

Iruka is Korea-first infrastructure for physical fandom collectibles, starting with K-pop photocards. It is designed to extend the same verified product rails to officially issued trot, cheerleader, and sports collectibles. Unlike a gameplay-led TCG catalog, a fandom collectible is identified by its artist or team, member or player, release, event or benefit, official source, condition, and grade. Iruka preserves that identity through one product: Vending → Reveal → Vault → Marketplace → Redemption The goal is not to turn an image into a collectible. It is to connect one genuine physical item to transparent pack rules, verification, controlled custody, trading, and physical delivery.

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Why K-pop First

K-pop already has a global, collection-driven physical merchandise market. The Korea Consumer Agency found that 52.7% of surveyed K-pop fans had purchased albums to collect fandom goods. Weverse reported that its physical merchandise sales, including albums and collectibles, grew 10% year over year in 2024. These signals support K-pop as Iruka’s first category. They do not show that every photocard will rise in value. Each card still requires exact identity, condition, verification, custody, and completed-sale evidence. See Why Fandom Collectibles for the market sources, category model, and claim boundaries.

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What Makes Iruka Different

Fandom-native identity

Catalog each item by artist or team, member or player, release, event or benefit, official source, and exact physical condition.

Verification matched to value

Use documented Iruka intake for accessible cards and certificate-verifiable third-party grading for eligible premium inventory.

One reusable collectible rail

Prove the complete K-pop flow first, then apply the same controls to trot, cheerleader, and sports collectibles.

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Who Iruka Is For

Collectors

Discover packs, understand the odds before opening, and choose whether to keep, trade, or receive an eligible physical card.

Rights holders and creators

Build licensed collectible releases with defined inventory, approvals, distribution rules, and fan experiences once the required rights and operations are in place.

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Core Product

1

Vending

Select a pack and review its tier, eligible card pool, supply, odds, and redemption status before opening.
2

Reveal

Pull one committed position and reveal the assigned card with a transaction receipt when the pack runs on GIWA.
3

Vault

Connect the digital record to the same physical item only after intake, authentication, custody, and ownership records agree.
4

Marketplace

List an eligible vaulted card at a fixed price while the physical item remains secured under the same inventory record.
5

Redemption

Delist and lock the item, verify the destination, and release the matching physical card through the published fulfillment process.
See How Iruka Works for the complete collector journey and the current availability of each step.

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Business Direction

Iruka starts with verified physical inventory because product trust must be proven before new IP is created around it.
  1. Verified physical inventory - establish sourcing, authentication, grading, Vault, marketplace, and redemption operations for genuine, officially issued cards.
  2. Licensed IP drops - create new cards and branded pack experiences only after rights holders approve the assets, product scope, territory, and distribution.
  3. Creator experiences - give approved creators controlled tools for original collectible releases.
  4. Iruka Universe - connect collection identity with moderated fan and collector communities.
This path expands the product without treating an artist name, image, or fan community as permission to create commercial merchandise. See Roadmap for the release gates and category expansion plan.

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Current Product Status

Live applies only to the scope named in the same row. A successful testnet transaction does not mean commercial inventory, payment, custody, or shipping is operational.

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Why GIWA

Iruka is a Korea-first consumer and RWA product. GIWA provides an EVM-compatible environment, public transaction verification, and approximately one-second blocks without requiring Iruka to create a separate wallet standard or contract toolchain. The current product uses GIWA Sepolia for pack commitments and Pull receipts. Future GIWA wallet and paymaster capabilities remain ecosystem direction, not features Iruka claims as live today.

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Execution Evidence

Iruka separates product claims by how they can be checked. The immutable deployment snapshot is: These are technical execution records, not user, revenue, custody, or trading metrics. Contract addresses and transaction links are published in GIWA Contracts. Only links published here or on the Iruka website should be treated as official. Iruka does not imply affiliation with an artist, agency, label, manufacturer, grader, or other third party unless that relationship has been formally announced.